Seafood
Value Chain
From Farm to Consumer — Building India's Integrated Seafood Ecosystem.
Motherhood Groups is developing an integrated seafood value chain through seafood processing, cold chain logistics, value addition, mobile fish kiosks, modern retail and entrepreneurship under the PMMSY vision.
Seafood Value Chain
A fully integrated flow — from pond to plate — engineered for hygiene, traceability and sustainable livelihoods.
Matsya Vaahini
Matsya Vaahini is an eco-friendly mobile fish vending kiosk designed to modernize fish retailing through hygienic handling, cold-chain enabled transportation and direct consumer access. It supports entrepreneurship, self-employment and fresh seafood distribution across India.
Why Motherhood Groups
Seafood Processing
Modern hygienic processing lines.
Cold Chain Logistics
Temperature-controlled distribution.
Fish Value Addition
Marinated, coated & ready formats.
Mobile Fish Kiosks
Deployment of Matsya Vaahini fleet.
Ready-to-Eat Seafood
Retail-ready thermal-processed products.
Government Projects
PMMSY execution & fisheries schemes.
Women Entrepreneurship
SHG-led vending & livelihoods.
Digital Traceability
QR-enabled farm-to-consumer tracking.
Our Seafood Products
Fresh Fish
Frozen Fish
Fish Pickle
Fish Curry
Fish Fingers
Fish Nuggets
Ready-to-Cook
Ready-to-Eat
PMMSY Vision
Pradhan Mantri Matsya Sampada Yojana promotes hygienic fish distribution, value addition, cold-chain infrastructure, entrepreneurship and sustainable fisheries — modernizing India's seafood value chain while improving the incomes of fishers and fish farmers.
Partner with Motherhood Groups
Building India's next generation seafood value chain.